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How do Kula and Workable differ?

Kula is the only all-in-one ATS built by recruiters, for recruiters—designed to scale with your growth and adapt to your unique needs. Workable, on the other hand, works well for small teams that haven't used hiring tech in the past and are looking to lay the foundations with traditional hiring processes.

Workable

Workable is a straightforward ATS for small teams or agencies, offering a clean interface. But as teams scale, it struggles to meet the customization and scalability needs that come with growth like analytics, candidate engagement, etc.

Why users are looking to switch:

  • Sourcing & Pipeline Bottlenecks: Workable's AI recruiter struggles to identify the right candidates and often lacks clear reasoning behind its selections. Additionally, the platform's limited automation for nurturing and engaging talent via LinkedIn InMails and emails leads to delays in the hiring process from day one.

  • Lack of Candidate Focus: Features like one-way interviews, irrelevant scientific assessments for jobs, and a lack of polish and branding in the application process lead candidates to disengage, hurting pipeline conversions and hiring efficiency. Integration issues with tools like Zoom and Outlook frequently disrupt candidate communication, slowing the entire process.

  • Fragmented data & manual reporting: Extra tools and data scientists add hiring costs, but manual reporting remains a bottleneck. Data is scattered across ATS, HRIS, spreadsheets, and emails—leading to wasted time searching for information and delayed decision-making due to real-time data refresh lags.

    Kula All-In-One

    Kula is a unified, all-in-one ATS with built-in AI that scales with your hiring process—delivering innovation, efficiency, and seamless workflows.

    Here’s how Kula stands out:

    • Source 50% Faster:
      With Kula’s one-click Chrome extensions, you can quickly source candidates from LinkedIn and GitHub. Plus, send automated InMails, connection requests, and emails to nurture candidates and keep them engaged—saving you time and improving your outreach efficiency.

    • Faster, candidate-friendly Interviews:
      Kula enables you to run personalized, relevant, and efficient interviews and assessments—ensuring fairness at every stage. With AI scores, human application reviews, AI-powered summaries, recordings, and analytics, you’ll make faster, more informed decisions.

    • All-in-One Modern ATS:
      Manage everything from sourcing to offers—all in one place. No need for extra tools. Kula includes AI Scoring, AI Notetaker, LinkedIn InMail and connection request automation, and Conversational Analytics—all designed to streamline your workflow, boost efficiency, and speed up hiring decisions.

      Why Workable users choose Kula

      Native AI purpose-built for hiring efficiency

      Customers love Kula

      Kula has made our sourcing 50% faster and we have closed roles 5x faster than before. The dashboard is super easy and everyone at Praxent love recruiting using Kula.

      Lauren Moye

      Corporate Recruiter, Praxent

      The talent market is at its competitive best right now. Hiring great talent is not just how you grow, but exist. The founding team of Kula has just the ingredients to solve the recruitment puzzle for companies at all stages of growth.

      Girish Mathrubootham

      Executive Chairman & Founder, Freshworks

      Kula has successfully automated our sourcing process, particularly follow-up messages, freeing up valuable time for us to engage in more meaningful conversations—it’s become an essential tool in our arsenal.

      Mac Bennett

      Team Builder, Bubble

      Our day-to-day work has become super easy after using Kula. Smooth and intuitive, it helps us track the performance of our efforts in a single space.
      inbal

      Inbal Horesh

      Founder, GiftHead

      Kula is building a solution that is desperately needed in today’s ultra-competitive talent market. The team combines a deep understanding of recruiting with the latest product and engineering standards - resulting in an intuitive and super-efficient solution that users love.

      Roel Janssen

      Partner at GFC

      Kula has made our sourcing 50% faster and we have closed roles 5x faster than before. The dashboard is super easy and everyone at Praxent love recruiting using Kula.

      Lauren Moye

      Corporate Recruiter, Praxent

      The talent market is at its competitive best right now. Hiring great talent is not just how you grow, but exist. The founding team of Kula has just the ingredients to solve the recruitment puzzle for companies at all stages of growth.

      Girish Mathrubootham

      Executive Chairman & Founder, Freshworks

      Kula has successfully automated our sourcing process, particularly follow-up messages, freeing up valuable time for us to engage in more meaningful conversations—it’s become an essential tool in our arsenal.

      Mac Bennett

      Team Builder, Bubble

      Our day-to-day work has become super easy after using Kula. Smooth and intuitive, it helps us track the performance of our efforts in a single space.
      inbal

      Inbal Horesh

      Founder, GiftHead

      Kula is building a solution that is desperately needed in today’s ultra-competitive talent market. The team combines a deep understanding of recruiting with the latest product and engineering standards - resulting in an intuitive and super-efficient solution that users love.

      Roel Janssen

      Partner at GFC

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