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kula vs. gem

Is your ATS actually a gem?

You spend so much time working out of your ATS — why compromise?
Hire 5x faster and save 50% off your recruiting setup with Kula.

Get a Demo of Kula
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How do Kula and Gem differ?

Kula is the only ATS that’s built for recruiters, by recruiters, with native AI capabilities to help you hire faster and smarter.

What we heard from Gem users
Gem is a new ATS that started as an outbound sourcing tool. Some of its ATS features are still in beta, which can limit users transitioning from other systems. Despite offering a wide range of capabilities, the platform struggles to prioritize what truly matters to customers. While Gem presents a promising vision for AI and automation, users frequently feel constrained by default settings.
Complex user experience: Many users have reported that the UI feels outdated and requires extensive training to fully utilize the platform, making it time-consuming and costly for organizations.
Time-consuming reporting: While Gem provides a solid platform for creating dashboards and reports, users have mentioned that the process can become manual and time-consuming. Recently, users have also expressed the need for more advanced data analysis capabilities within Gem’s Analytics engine.
How Kula can make a difference
With a CEO who’s been a recruiter, Kula is built by people who truly understand your world of work. It’s not just another All-In-One ATS—it’s a product shaped by real-world recruiting experiences. We are the first hiring platform with native AI integrated across all major use cases of recruiting, including outreach, candidate screening, interviews, analytics, and more.
Easy recruiting: Designed by leaders with firsthand recruiting experience, our UI/UX is tailored to your use cases and validated by recruiting teams like yours—ease of use is guaranteed.
Reports & insights you need in minutes: Instantly showcase key hiring metrics, trends, and visualizations—create custom reports or download pre-built ones in minutes. With Conversational Analytics, access any hiring insight on demand—no more wasting time and resources on reports and presentations.
Kula All-In-One

The modern all-in-one hiring platform

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Kula AI

AI purpose-built for hiring

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Hire faster and smarter with Kula AI

Kula is the first hiring platform with native AI across all major use cases, including outreach, candidate screening, interviews, analytics, and more. While the AI handles operations, it also provides the recruiting team with insights to make better decisions.

Filter the crème in seconds, not hours

AI scoring stack-ranks candidates based on the criteria you choose, helping you find the best fits in a fraction of the time.

Spend time interviewing, not taking notes

Transcribe and summarize call recordings with an AI notetaker, and auto-fill scorecards to provide accurate feedback quickly. Short on time? Our AI chat assistant can recall interview specifics instantly.

Get the hiring insights you need instantly

An AI sidekick to help you answer tough questions when you need them most. Pull up insights instantly during meetings, while preparing for your next presentation, or whenever curiosity strikes.

Recruiter-approved ATS

Built for recruiters, by recruiters

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Customers love Kula

Kula has made our sourcing 50% faster and we have closed roles 5x faster than before. The dashboard is super easy and everyone at Praxent love recruiting using Kula.
Lauren Moye

Lauren Moye

Corporate Recruiter, Praxent

The talent market is at its competitive best right now. Hiring great talent is not just how you grow, but exist. The founding team of Kula has just the ingredients to solve the recruitment puzzle for companies at all stages of growth.
girishmathrubhootam

Girish Mathrubootham

Executive Chairman & Founder, Freshworks

Kula has successfully automated our sourcing process, particularly follow-up messages, freeing up valuable time for us to engage in more meaningful conversations—it’s become an essential tool in our arsenal.

Mac Bennett

Team Builder, Bubble

Our day-to-day work has become super easy after using Kula. Smooth and intuitive, it helps us track the performance of our efforts in a single space.
inbal

Inbal Horesh

Founder, GiftHead

Kula is building a solution that is desperately needed in today’s ultra-competitive talent market. The team combines a deep understanding of recruiting with the latest product and engineering standards - resulting in an intuitive and super-efficient solution that users love.

Roel Janssen

Partner at GFC

Kula has made our sourcing 50% faster and we have closed roles 5x faster than before. The dashboard is super easy and everyone at Praxent love recruiting using Kula.
Lauren Moye

Lauren Moye

Corporate Recruiter, Praxent

The talent market is at its competitive best right now. Hiring great talent is not just how you grow, but exist. The founding team of Kula has just the ingredients to solve the recruitment puzzle for companies at all stages of growth.
girishmathrubhootam

Girish Mathrubootham

Executive Chairman & Founder, Freshworks

Kula has successfully automated our sourcing process, particularly follow-up messages, freeing up valuable time for us to engage in more meaningful conversations—it’s become an essential tool in our arsenal.

Mac Bennett

Team Builder, Bubble

Our day-to-day work has become super easy after using Kula. Smooth and intuitive, it helps us track the performance of our efforts in a single space.
inbal

Inbal Horesh

Founder, GiftHead

Kula is building a solution that is desperately needed in today’s ultra-competitive talent market. The team combines a deep understanding of recruiting with the latest product and engineering standards - resulting in an intuitive and super-efficient solution that users love.

Roel Janssen

Partner at GFC

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